Forget About Kimchi, Here Comes Brownie

Guess what’s the new hottest omiyage (gift in Japanese) from South Korea? A brownie. A big box of processed brownies at that.
Recently, a video of two Japanese girls’ shopping activity has gone viral on YouTube. In the video, apparently shot by a South Korean shopper and viewed more than 146,000 times, the women stack up boxes of Market O’s Real Brownie in three big carts.
According to Lotte Mart, one of the biggest supermarket chains in South Korea and the one in the video, the chocolate brownie is indeed a huge hit. For the past six months, it has been the best selling product among Japanese customers.
The trend is notable because the store, and its Seoul Station outlet in particular, is one of the most visited shopping destinations by Japanese tourists.